Posts for April 4th 2008

Petit Bateau

Marie Saeki Showroom Interview

We we were first introduced to the ladies at Marie Saeki PR during Alice Ritter's wild and crazy presentation, on the first day of New York Fashion Week.
We we were first introduced to the ladies at Marie Saeki PR during Alice Ritter's wild and crazy presentation, on the first day of New York Fashion Week. Among the chaos, Yurika Nakazono and Marie Saeki, ushered us backstage, made sure we got interviews with everyone from hair to makeup to models. When Ritter was barraged with journalists, taking notes and pictures, Yurika and Marie held our elbows, gave us a glass of champagne, and put us in front of the designer for our two minute moment of privacy. Needless to say, they have been one of our favorite showrooms ever since. One random afternoon, we popped in to pull some sunglasses for a shoot we had neither story boarded nor booked models for. Marie, the showrooms founder and former Accessories lady for Elle, sat down with us for a chat about the showroom and its recent projects. The showroom has an international roster of clients, they represent everything from sportswear to cameras, from ready-to-wear to eyeglasses. In spite of this, their team is small, and their relationships with the people they work with, close. We think people like Marie and Yurika, who do a great deal for their designers (among them, Alice Ritter, Petit Bateau, Theo, Falke, Selima Optique, Michel Perry, and Anne et Valentin) and the press, are a pivotal part of the fashion industry and, therefore, worthy of their own interview (if short). Afterall, Everybody Is A Star today on Coutorture.

What attitude or personality best describes Marie Saeki PR and the lines that you represent? Our team is an international mix of open-minded and positive people, with a strong fashionable attitude and a sense of humor. The lines we represent reflect the personality of our office.
What are some of the differences between working with the larger publications versus smaller ones or websites? The differences are similar yet respective to the scale of the media company. For example, the monthly and seasonally printed publications have to forecast what is going to happen months in advance, and we have to wait to see if our products have been selected for editorials. Websites are very exciting because the Internet is able to instantly broadcast something new and there is an instant result to show our clients.
What is your average day at the showroom like? Answering a very, very large amount of emails and writing an even bigger amount to our clients, editors, stylists, and journalists. We are in constant communication because new ideas are always being brainstormed and pitched. Samples and products are sent out daily for photo shoots and other product placements. Depending on the season, fashion shows and events are planned and executed. There really is no average day because each day presents new tasks and requests. Our biggest daily issue is deciding where we should order lunch.
What is the most stressful part of your job? Worrying about not having results to show our clients.
And, your favorite part of your job? Pitching, it's like a game. It is always fun to find the right angle when introducing a new concept or fashion happening.
Coutorture editorial

Everybody Is A Star

This Sly and the Family Stone anthem is spot on.

This Sly and the Family Stone anthem is spot on. We won't ruin your Friday with some pedantic speech about how funny it is that anyone can be famous these days. It doesn't matter much to us who is in the tabloids and what they have spilling out of their purse. We cover people and things we think are dynamic and, dare we say it, cool. It's really as simple as that. We like the sort of people who get their hands dirty and the sort of people who you can sit down with for a cup of coffee. Those are basically our two requirements for stardom. That said, when we picked up 10 pairs of sunglasses one afternoon, we decided to forego the fourteen year old models and asked a bunch of our friends and colleagues to come over and sit for us. We picked people that, in our minds, embodied stardom in their sense of style, creative contributions, and good attitude. We think this speaks for itself. For today's original Coutorture editorial we've featured eleven lucky stars wearing shades by Theo, Selima Optique, and Anne et Valentin.




Lys Opp-Beckman



Chris Habana



Ann Malinowsky



Jennifer Gerson



Leilani Arita



Carissa Ackerman



Joshua David Stein



Dustin Kime



Amanda Simms Hunt



Jeffrey Robbins


Jeffrey Robbins

Jeffrey Robbins from Everybody Is A Star photo shoot with Photographer Alex Norden, Fashion Editors Megan Zanke and Julie Fredrickson, glasses by Anne et Valentin.
Jeffrey Robbins in Anne et Valentin

Jeffrey Robbins from Everybody Is A Star photo shoot with Photographer Alex Norden, Fashion Editors Megan Zanke and Julie Fredrickson, glasses by Anne et Valentin.

Amanda Simms Hunt

Amanda Simms Hunt from Everybody Is A Star photo shoot with Photographer Alex Norden, Fashion Editors Megan Zanke and Julie Fredrickson, glasses by Anne et Valentin.
Anne et Valentin

Amanda Simms Hunt from Everybody Is A Star photo shoot with Photographer Alex Norden, Fashion Editors Megan Zanke and Julie Fredrickson, glasses by Anne et Valentin.

Dustin Kime

Dustin Kime from Everybody Is A Star photo shoot with Photographer Alex Norden, Fashion Editors Megan Zanke and Julie Fredrickson, glasses by Theo and Anne et Valentin
Theo and Anne et Valentin

Dustin Kime from Everybody Is A Star photo shoot with Photographer Alex Norden, Fashion Editors Megan Zanke and Julie Fredrickson, glasses by Theo and Anne et Valentin

Beauty

Coutorture Community's Morning Must Reads 4/4

The members of the Coutorture Community cover the hottest fashion events.

The members of the Coutorture Community cover the hottest fashion events. Find out all about these events and more in posts from:


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Savvy Skin is giving away a ThermaClear acne clearing device.

Joshua David Stein

Joshua David Stein from Everybody Is A Star photo shoot with Photographer Alex Norden, Fashion Editors Megan Zanke and Julie Fredrickson, glasses by Theo.
Joshua David Stein

Joshua David Stein from Everybody Is A Star photo shoot with Photographer Alex Norden, Fashion Editors Megan Zanke and Julie Fredrickson, glasses by Theo.