UPDATE:  Chanel says the reports that Emma is the new face of Coco Mademoiselle are "100 percent not true." [Off the Rack]

>> ON THE CAMPAIGN TRAIL —The long-running red carpet collaboration with Chanel has finally paid off, literally, for Emma Watson.  She's replacing Keira Knightley as the face of the luxury brand's Coco Mademoiselle perfume, and has scored a two-year contract worth almost $6 million for her efforts.  Don't fret about Keira's ousting, though, word is Chanel has another role in mind for her. [Telegraph UK]

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>>  I don't know what's changed with Frankie Rayder's life lately, but I do know one thing: She's back.  Not only is she being lensed for an unnamed September "extravaganza of an editorial," she's also popped up in two major Fall campaigns.

She joins Kate Moss in headlining Stella McCartney's Fall 2008 campaign, shot by Inez van Lamsweerde and Vinoodh Matadin at Kate's country house in Gloucestershire, England.  Meanwhile, she replaces Kate, who was Roberto Cavalli's Spring 2008 campaign girl, in the Cavalli Fall 2008 ads along with Angela Lindvall, Raquel Zimmermann, and Isabeli Fontana. 

Maybe we owe the pleasure of seeing Frankie again to Inez and Vinoodh?  They also did the Cavalli campaign . . . We'll know for sure if they photographed this mysterious September editorial in which Frankie has been cast.
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