Posts for May 20th 2009

New York Fashion Week

Marios Schwab Taking Over at Halston

>> Marios Schwab is moving to New York to take over at Halston.

>> Marios Schwab is moving to New York to take over at Halston.  His impending appointment as creative director was suggested back in March, but now it's official.  He starts July 1, and his first collection for the label will be for the Fall 2010 season next February.  He plans to continue designing his eponymous label.  

In fact, it was the Spring 2009 designs for his own label that caught the attention of Halston execs. “He used a lot of jersey in the collection in a very modern way,” Halston CEO Bonnie Takhar said. “The silhouettes were also very fluid, and we thought they had a very modern Halston interpretation.”

As for Marios, he's already got big ideas for the brand:

While Halston’s DNA is crucial to its future success, I very much wish to move the brand forward and make it relevant for today.  Simple, effortless pieces realized via modern [fabrics] and technology will play a large role in how I will redefine the brand. The clothes will echo the heritage but with a very distinctive, modern feel that is completely new and completely now.
quote

Quote Of The Day: Marios Schwab Talks About His Strategy For Halston

Halston defines a moment in time, epitomizing the glamour, escapism and decadence of the 1970s.
Halston defines a moment in time, epitomizing the glamour, escapism and decadence of the 1970s. The simplistic yet unquestionably glamorous silhouettes embody the fantasy side of fashion...While Halston’s DNA is crucial to its future success, I very much wish to move the brand forward and make it relevant for today. Simple, effortless pieces realized via modern [fabrics] and technology will play a large role in how I will redefine the brand. The clothes will echo the heritage but with a very distinctive, modern feel that is completely new and completely now.
Layout

Luella Relaunches Website, Goes E-Commerce

British label Luella unveiled a new website this weekend and it's fully e-commerce enabled.

British label Luella unveiled a new website this weekend and it's fully e-commerce enabled. The site is simple and to the point--there is an online store stocked with the current collection as well as an about section and an opportunity to join the email list. So far, there is no lead-in to the Fall 2009 collection but we wouldn't be surprised if it were in the pipeline.

Gap

Fashion In 50 Seconds 05/20/09 Halston Taps Marios Schwab & More

London-based designer Marios Schwab will become the creative director at Halston effective July 1st.

London-based designer Marios Schwab will become the creative director at Halston effective July 1st. His first collection at the helm will be Fall 2010. 

The team at POP just launched a new website for the magazine, which promises to be full of original content. 

Gap plans to launch online stores in Canada and the U.K. by 2010, followed by Japan in 2011. They will also open stores in six new countries this year. 

Thom Browne's skirt suit might not have sold out at its original price of $4,370 but on Gilt Groupe, it flew off the shelf.