>> Matthew Williamson launched a trippy online-only campaign video with H&M earlier this week, but his is not the only brand that has recently become fascinated with online video. Chanel just posted the first teaser for their Cruise 2010 show, taking place next Thursday, May 14 at the Grand Hotel Excelsior Lido Resort in Venice.
Karl Lagerfeld, according to press release, chose Venice as the newest Chanel runway hosting ground because Coco Chanel visited the city in the summer of 1920 to promote her beach pyjamas and soak up inspiration. A symbol that may play into the upcoming collection? The lion — Chanel collected many lion figurines while visiting, as she was a Leo. Two more cruise teaser videos will be posted under Chanel News on May 11 and May 13.
The brand has also recently launched a video highlighting their pink and jade Fall 2009 accessories, with guest appearances by a number of models, including Chanel favorites like Coco Rocha, Eniko Mihalik, Lily Donaldson, Anja Rubik, and Jessica Stam. But the best video added to their library is "Fitting Room Follies," a short film done by Karl Lagerfeld with Lara Stone trying on the Fall 2009 collection (NSFW) — you can hear him directing Lara in the background over the music.