>> Ali Stephens, Irina Lazareanu Change Up Their Hair for the New Show Season — Caroline Trentini and Alyona Osmanova did it, now Irina Lazareanu and Ali Stephens have, too.  Irina debuted a Tao Okamoto-like crop when she walked the Mikio Sakabe runway in Barcelona yesterday, and Ali Stephens's new polaroids show her blonder than before, with a shoulder-length cut. [Fashin, Models.com]

>> Tommy Hilfiger, who has been searching for a creative director as far back as 2007, may have his eye on Peter Som.  Although neither Som nor Hilfiger would comment, WWD cites sources saying that they have been in discussions about Som joining Hilfiger as a creative consultant — a position which could ultimately lead to a wider role, perhaps as that creative director Tommy was looking for.  Fashion Week Daily reports that insiders expect an announcement of the partnership after the end of New York Fashion Week on Sept. 17.

Speaking of creative consultants becoming creative directors, Swaim Hutson, who was a consultant on Generra's Spring 2010 collection, has been appointed as the contemporary brand's creative director: "Generra has a chance and a voice to be more directional within the designer contemporary market, and this is exactly what I hope to bring to the brand.” Turns out Swaim — who is not showing the Hutson line he designs with wife Christina Hutson during New York Fashion Week this season — will have his work on a New York catwalk, after all: Generra is presenting its Spring 2010 collection on Sept. 11.

>> Rick Owens Isn't Concerned with Being Copied —Designers are having a Rick Owens moment, New York Times's Ruth La Ferla asserts today, from Rag & Bone to Ohne Titel. It makes sense, Karlo Steel, partner at Atelier boutique in New York: “We’re coming out of a period that was very flamboyant. Fashion’s pendulum is swinging away from that now in a direction that is a bit anti-material.”  Owens, for his part, took little heed at the thought — “when something’s in the air, no one can really own it" — except to say: "Suffice to say that it’s motivation for me to do my best to move forward.” [NY Times]

>> Even though Fashion Month doesn't kick off until next week, Acne jump-started the Spring 2010 spirit Tuesday night in London with their spirituality-themed Spring 2010 presentation, full of long flowing dresses with Swarovski crystals clustered at acupuncture pressure — pictures here.

Nestled in Dossier's fourth issue — which features Leigh Lezark photographed by co-founder Skye Parrott on the cover, an upstate New York dinner party editorial with Shannan Click, Bianca Balti, and New York personalities styled by Kate Lanphear, and is out during New York Fashion Week next week — Acne founder Jonny Johansson chats about how he went from 100 pairs of jeans in the '90s to a cult empire built on those same jeans . . .

He can thank his mother »

>> Yves Saint Laurent Manifesto Launches Online for First Time — Yves Saint Laurent has been distributing its Manifesto twice a year since 2007, and this season, they're adding Seoul to the usual lineup of Paris, London, Milan, New York, Tokyo, and Hong Kong, where the over 500,000 copies of the printed booklet will be passed out. The first 2,000 passersby in each city receive a tote with Christy Turlington's upside down ad on it, and for those who won't be in any of the listed cities on the Sept. 12 launch date, the brand has launched a special site, YSLManifesto.com, from which the entire publication — preview here — will be available for download on the day of the launch.

Video: Behind the scenes of the shoot »

Karl Lagerfeld captures muse Baptiste Giabiconi au naturel for two magazines.

Peter Som may potentially work as a part-time creative consultant for Tommy Hilfiger.

Escada my be saved after all.

Patrick Demarchelier will photograph 100 of-the-moment models for Fashion's Night Out.