Karl Lagerfeld, who reportedly lost 90 pounds in 2001 by consuming only Diet Coke and steamed vegetables and has been known to employ Diet Coke butlers, is now popping up on a series of limited-edition bottles of his favorite zero-calorie treat. A silhouetted Lagerfeld in profile and scripted signature adorn the white, pink, and black package — a collectable available at Galeries Lafayette and Colette as a limited-edition boxed version of the bottle, with matching bottle opener, priced from 47 euros, or $64 at current exchange

Lagerfeld chose Coco Rocha and Baptiste Giacobini for the ad campaign, photographing the former holding his favorite Lalique crystal goblet.

>> First Look: J.Crew Women's Fall 2010 —Last night, J.Crew creative director Jenna Lyons gathered a crowd at Milk Studios in New York for a presentation of the Fall 2010 collection, which she succintly described: "It’s like if Little Edie Beale enlists in the army." The collection featured a mongolian fur bag and a plaid poncho; Lyons herself, meanwhile, had on a bright pink Marni jacket: "I never wear head-to-toe J.Crew." [Vogue, @Fashionista_com, @david_boots, @jimshi809, @styledotcom]

>> Stefano Tonchi, who officially starts as W editor on April 12, was scheduled to go on trial yesterday in Beverly Hills for a DUI, Gawker reports. Last January, Beverly Hills police stopped Tonchi for a "routine traffic violation"; when Tonchi refused a breathalyzer test at the scene, he was arrested when he failed a battery of field sobriety tests.

Police filed a single misdemeanor DUI charge against Tonchi last February, and he was arraigned last March, but trial was delayed for over a year while the defense filed several motions to suppress evidence. Tonchi's attorney confirmed to Gawker that a plea was worked out shortly before trial was to begin yesterday morning — the DUI charge was dropped and Tonchi was allowed to plead to only the initial traffic violation, failure to stop at a limit line. Tonchi himself did not appear in court.

Anne Christensen to edit T? »

>> Another Fashion Film Planned from Rodarte; Gia Coppola Shoots Video for Zac Posen for Target —Fashion films continue to proliferate — Business of Fashion just put together a list of their top ten for the season — and already, two more are queued up. Last night at the Los Angeles screening for "Aanteni," the short film featuring Guinevere van Seenus that Rodarte did in collaboration with close friend Todd Cole, Cole revealed that he plans to shoot another short for the label next month, featuring the Fall 2010 Rodarte collection. “I never really understand what we do until I see how others interpret our work,” said Kate Mulleavy. “I trust Todd because we see things in the same way, but he takes it to the next level.” Also in attendance was Gia Coppola, who said she just shot a video for Zac Posen's Target collection, to hit the Internet later this month. [WWD]

“Why did they hire me to be a designer, and then want me working on acid-washed jeans and things with rhinestones?”—Lars Nilsson on his unceremonious exit from Gianfranco Ferre.

Leonor Scherrer, the daughter of the French couturier Jean-Louis Scherrer, is building a fashion line, called Leonor Funeral Couture, to outfit the bereaved.

Gia Coppola filmed the video for Zac Posen's Target line, which will launch online later this month.

Matthew Williamson's New York Meatpacking District store gets the Gossip Girl treatment.

Jeremy Scott styles Beth Ditto in his spring 2010 Pebbles Flintstone collection for Paper magazine.