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Posts for August 10th 2011
Elisa Sednaoui Is the New Face of Shopbop
>> For its second-ever print campaign, Shopbop cast Elisa Sednaoui to be captured by Jason Nocito in a Connecticut home. The series of several images feature Sednaoui in a selection of the e-tailer's soon-to-be-available Fall highlights.
“Elisa Sednaoui’s confident style and authentic sense of fashion successfully captures the modern spirit of this campaign,” said Darcy Penick, divisional merchandise manager for Shopbop, of the choice. The ads are expected to run in the September and October issues of magazines like Vogue, In Style, Elle, and Lucky.
Lara Stone On Her New Addiction and Who She's Obsessed With
>> "Most people can be made to look beautiful," Lara Stone admitted recently to Stylist. "Someone can do your hair nice and put some make-up on — but being sexy is something inside and not everybody has it. I don’t think I ever really had it, a lot of it is to do with confidence. Lady Gaga, for example, walking around in her bra and knickers and being really sexy but still she’s just not sexy at all, to me."
A couple more interview highlights, below.
Her current addiction: "Knitting. I started two months ago when I quit smoking. I have a totally addictive personality so I instantly downloaded all these apps for patterns. I’ve made lots of squares in different colours and then I’m sewing them together to make a blanket, it’s getting quite big now."
Her girl crush: "At the moment I’m obsessed with Nigella Lawson. I think she is just the most gorgeous thing ever. Her skin practically makes me drool. I’d love to be just like her."
A First Preview of the Missoni for Target Lookbook
>> Missoni's 400-piece Target range spans clothing for men, women, and children; home accessories; footwear; luggage; and more — and the lookbook is finally available for preview, just over a month before the offering hits Target stores and online Sept. 13. “We really wanted to reach a large audience,” Angela Missoni said of the partnership, which she hopes will expand the Missoni image in the US and promote the brand as young and fresh. “As Missoni, we have a big name but we are not a huge company, so there’s not much product around.”
LVMH Has Upped Its Stake in Hermes Again
>> LVMH, which has repeatedly said it doesn't want to make a bid for Hermes, has increased its stake in the house again, from 20.2 percent to 21.4 percent. Since first announcing it held a 14 percent stake in Hermes last October, LVMH has increased its holdings on Hermes to 20.2 percent in December and then again last month. Hermes shares have been climbing relentlessly since May on speculation that LVMH could launch a takeover, and LVMH has always said it would buy Hermes shares on the market. [Reuters, Forbes]
Louboutin May Lose Red Sole Trademark After Judge Denies Injunction Against Yves Saint Laurent
>> While it remains to be seen whether Christian Louboutin will retain its red-sole trademark, a Manhattan federal judge has denied Louboutin's request that Yves Saint Laurent be barred from selling red-soled shoes while the shoemaker's lawsuit against YSL is pending.
The judge concluded that Louboutin wouldn't likely be able to prove that its red soles deserve trademark protection — protection that was originally granted in 2008. "Because in the fashion industry color serves ornamental and aesthetic functions vital to robust competition, the court finds that Louboutin is unlikely to be able to prove that its red outsole brand is entitled to trademark protection, even if it has gained enough public recognition in the market to have acquired secondary meaning," Judge Victor Marrero wrote in his opinion.
“We’re obviously very disappointed,” Harley Lewin, a lawyer for Louboutin, said of the denial. “We think the judge missed it.” Lewin continued: "The court essentially indicated that it does not believe that a single color can be a trademark in the fashion industry. We're disheartened."
‘This just reaffirms that no designer should be allowed to monopolize a primary color for fashion,” David Bernstein, a lawyer for Yves Saint Laurent, said about the ruling today. “This is a trademark registration that never should have been issued and can’t be enforced.”
Marrero said in his ruling that representatives for both YSL and Louboutin must appear in federal court Aug. 17, when Louboutin will have to provide arguments against a motion to cancel the trademark.
See Which Fashion Magazine Covers Have Sold Best — and Worst — So Far in 2011
>> Vogue was the only American fashion magazine to show a newsstand sales increase in the first half of 2011, thanks to its March Lady Gaga cover. The pink-haired Gaga image drove sales up by more than 100,000 copies over the March 2010 Vogue issue, which featured Tina Fey on the cover; and overall, the magazine averaged 360,000 copies at the newsstand during the first half of this year, up 12.7 percent.
Harper's Bazaar, meanwhile — which was up 10 percent during the first half of last year when the rest of fashion magazines were down — dropped 14.3 percent to 137,117. “It would be a lot easier if we could feature proven sellers like Jennifer Aniston or Gwyneth Paltrow on the cover every month, but we took some risks this year and tried stars that were a little outside of the norm for us, and they didn’t always translate into newsstand sales,” editor-in-chief Glenda Bailey admitted. Among those departures: Julianna Margulies for January 2011, Kim Kardashian for March 2011, and Courteney Cox for April 2011.
W — which has never relied on newsstand sales — was down 11.8 percent to 19,006, and Elle was down 9 percent to 250,056. See the big four's best and worst-selling covers for the first half of 2011 in the slideshow.



